Making victory feel victorious.
People really like playing games—gamification has changed the way we socialize, shop, and learn—so we borrowed some gaming strategies to reward and encourage our EcoChallengers. For instance, when participants check in to record their day's actions, we make sure they’re visually rewarded for their effort. Act like a champion, get treated like a champion.
A fresh new platform deserves a fresh new logo.
Like the app itself, the EcoChallenge brand was ready for a friendly, modern update. The new logo conveys the energy, diversity, and camaradarie of the EcoChallenge community in a simple, memorable mark. It naturally integrates with the design of the web app, and is flexible enough to look great at different sizes and in a wide range of marketing materials.
Cast Iron took the EcoChallenge to a whole new level. Our participation has increased by 600% in the first year alone!
The more EcoChallenges, the merrier.
Every year there are over eight thousand public EcoChallenge participants, but the app also hosts private events for corporations, schools, municipal governments, and other groups looking to make a positive ecological impact. Administrators need to quickly spin-up and customize private events, so we took a SaaS approach to the platform architecture. With its powerful, granular flexibility, privately hosted EcoChallenge events can have their own unique challenges, point awards, and rules.
A powerful engine for an engine of change.